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Marketing Manager

Job Title: Marketing Manager | Full Time

About Company

Discover revolutionary and innovative fishing fashion with Fishe®. The story of Fishe® begins with one woman’s passion for fly fishing. After a lifetime of fishing in ill-fitting fishing clothing, Linda Leary founded Fishe® with the goal of creating functional fishing outfits and accessories for women. Fishe® exists to create functional fishing fashion exclusively for women. We believe in offering inspiring and comfortable clothing that instills confidence. The end goal of Fishe® is to change women’s outdoor apparel forever to ensure comfort and confidence on their outdoor fishing adventures.

About This Role

As the Marketing Manager at Fishe®, you'll manage our marketing channels, resources, and strategy to strengthen the brand’s voice, vision and message. This role is for a leader who is forward thinking and will be in charge of devising and implementing content strategy across multiple channels and email campaigns for e-commerce. The role strikes a balance between strategic planning and hands-on execution.



Roles and Responsibilities:

 

Strategic Planning and Development:

  • Developing realistic short and long-term goals that align with the company-wide objectives 
  • Leading the in-house marketing team and managing our outsourced network of specialists. Maintaining responsibility for the team's ability to execute tasks, meet deadlines, and complete projects.
  • Conduct market research and analysis to identify target audiences, brand positioning, and key trends.
  • Set marketing goals and objectives, and develop performance metrics to track progress.
  • Managing your marketing budgets efficiently and effectively. Deciding where to spend it and how to distribute the marketing spend across the relevant marketing channels.
  • Producing reports and analytics on campaign success and overall marketing performance
  • Leading communication efforts between the marketing team and the CEO 
  • Oversee the day-to-day marketing activities and ensure that everyone is doing their job efficiently.
  • To routinely assess the growing company’s challenges, strengths, and goals to continuously develop the business' long-term strategies.

 

Product Marketing:

 

  • Develop and execute product launch campaigns with Product team that generate excitement and drive sales.
  • Create compelling product messaging and positioning that resonates with target audiences.
  • Manage product lifecycles and ensure ongoing product awareness and engagement.
  • Collaborate with Product team to provide marketing insights and feedback.

 

Brand Management:

 

  • Protect and enhance the company's brand reputation and image.
  • Develop and maintain brand guidelines and assets.
  • Manage brand partnerships and sponsorships.
  • Create engaging content that builds brand awareness and loyalty.

 

Marketing Communications

 

  • Develop and implement multi-channel marketing campaigns, including print, digital, social media, and public relations.
  • Manage the company's website and social media presence.
  • Create and manage press releases and media inquiries.
  • Develop and manage promotional materials and marketing collateral.

 

Team Management:

 

  • Lead and motivate direct reports, contractors and third party agencies
  • Delegate tasks effectively and ensure accountability.
  • Foster a positive and collaborative work environment.

 

 

Skills, Abilities, and Experience

The ideal candidate possesses the following strengths and skills:

  • Strategic Thinking: Ability to create and align operational plans with long-term business objectives.
  • Team Leadership: Proven track record of leading in-house and remote teams to achieve organizational goals.
  • Budget Management: Strong financial acumen and experience in managing sizable marketing budgets.
  • Analytical Skills: Proficient in using various tools and platforms for marketing analytics and ROI measurement.
  • Communication Skills: Exceptional ability to articulate strategies and performance metrics clearly to the C-suite.
  • Marketing Expertise: Comprehensive knowledge of digital marketing channels, SEO, SEM, Social Media, and Content Marketing.
  • Adaptability: Ability to adapt to new tools and technologies quickly for operational efficiency.
  • Passion for the outdoors and outdoor apparel industry is a plus!

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