About Us - Fishe Wear | Women Outdoor Fishing Apparel & Gear

about us

Designed by Women. Made to Move with You.

Fishewear

Where Bold Women and Wild Waters Meet

FisheWear is more than gear—it’s a call to cast wide, stand tall, and show up exactly as you are.

Claim Your Space. Cast Your Story.

More than gear. It's a movement.

FisheWear was created for one reason: to make bold, functional, art-inspired fishing gear for women who refuse to blend in.

We didn’t wait for the industry to catch up—we cast our own line. From that first burst of inspiration in Anchorage to the growing nationwide movement we’ve become, Fishe® has always been about more than clothing. It’s about claiming your space, expressing your style, and rewriting what it means to be a woman on the water.

From One Spark, a Movement

What began in Alaska now fuels women who fish, hike, and lead everywhere.

In 2015, our founder Linda Leary stood in her office surrounded by sticky notes and ideas—frustrated, fired up, and ready to make change. She’d spent a lifetime fishing in gear that wasn’t made for her. Boxy fits. Dull colors. No soul. So she asked the question no one else was asking: Why shouldn’t women have fishing apparel that works and inspires?

The answer became Fishe® Wear—a brand built on guts, creativity, and a whole lot of Alaska grit.

Rooted in Alaska. Crafted for the Bold.

From glacier-fed rivers to coastal tides, our gear is born in the rugged beauty of Alaska and built to move wherever adventure flows.

Fishewear

Where Bold Women and Wild Waters Meet

Fishe® started with a fire in my gut and a love for the water. I wanted women to feel seen, strong, and fully themselves out there—on the river, on the trail, or wherever adventure calls. What began in Alaska has grown into something wilder and more beautiful than I ever imagined: a community of bold women casting outside the lines.

Linda Leary - Founder and CEO

Because Performance Doesn’t Have to Be Beige

Function. Fit. Fish Art.

Every piece we make is designed to move with you, whether you’re casting, hiking, paddling, or just living your wildest day. We lead with fit and function—but we finish with flair. Our signature prints like Groovy Grayling, Rainbow Trout, and FisheWaters are more than pretty patterns—they’re celebrations of species, place, and personal expression.

This is technical gear with soul.

From Glacial Rivers to Coastal Flats and Beyond

Anchorage Roots. Everywhere Spirit.

Born in the heart of Alaska, our gear is tested in some of the wildest waters on Earth. But it’s worn by women across the country—on tarpon flats in Florida, mountain streams in Montana, paddleboards in Oregon, and backyards everywhere in between.

No matter where you fish, float, hike, or roam—Fishe® goes with you.

This is a Movement, Not Just a Brand

And You’re the Reason It Works

Where Bold Women and Wild Waters Meet

Our greatest strength isn’t our prints—it’s our people. From the beginning, Fishe® has been shaped by the community it serves. You’ve told us what you need, shown us how you wear it, and helped us grow with purpose. You are the stories behind the stitches. Whether you're a seasoned guide, first-time caster, artist, mom, or all of the above—you belong here.