About Us
About Fishe® Wear: Creating Functional Fishing Fashion for Women
Discover revolutionary and innovative fishing fashion with Fishe® Wear. The story of Fishe® Wear begins with one woman’s passion for fly fishing. After a lifetime of fishing in ill-fitting fishing clothing, Linda Leary founded Fishe® Wear with the goal of creating functional fishing outfits and accessories for women. She founded the company in 2015.
Fishe® Wear’s Mission: Empowering Women in the Outdoors
Fishe® Wear exists to create functional fishing fashion exclusively for women. We believe in offering inspiring and comfortable clothing that instills confidence. The end goal of Fishe® is to change women’s outdoor apparel forever to ensure comfort and confidence on their outdoor fishing adventures.
We hope you’ll join us and support us on this journey to redefine women’s fishing fashion! Explore our collection of fishing leggings, waterproof bags, wading boots, waders for women, and more gear and apparel designed to enhance your outdoor experience.
Little known fact: Linda originally wanted to name the company “Lindy Line” after her inspiration, and father, Lindy. Lindy shared his passion for fly fishing with Linda when she was a small girl growing up in Maine.
Inception of a Dream Realized
Within a year, Linda filed for a business license to manufacture and begin selling her first Fishe® Wear line. Starting with an online model (and occasional back-of-the-car method), Linda determination quickly added a showroom/shop space in Anchorage alongside her online store.
A Successful Kickstarter Campaign
The company started the year by welcoming its first staff member and artist, Chaney. Additionally, the Fishe team began gearing up for a Kickstarter campaign. In October 2016, Fishe® Wear ran a four-week $50,000 Kickstarter campaign. The campaign was quickly funded and ended with more than $66,000, enabling the creation of a merino wool collection and launch of a new fish design, the Troutrageous Rainbow.
Expanding Horizons
Fishe® Wear made a splash by attending its first Fly Fishing Show in Denver, CO followed by ICAST/IFTD in Orlando, FL. With requests coming in from around the country, Fishe® began working with fly shops to carry Fishe® Wear. Now Fishe® fishing clothing brand can be found in multiple locations around the country, in addition to the online store and Anchorage-based showroom.
The Orvis Collection
In 2018, Fishe® Wear partnered with Orvis, resulting in the Groovy Grayling design in a spring sling pack. Cementing our position as a premier women’s fishing brand, we offer the best dry bags and waterproof accessories for any outdoor adventure!