See what Fishe believes and the future we’re building—bold gear, education, and community that empower women on the water.
For Bold women
FisheWear is more than gear—it’s a bold invitation to show up, stand tall, and cast your own way.
Our Vision
BEST DAY, EVERY DAY
A world where every woman feels at home on the river.
Our north star is simple: help create your best day outside—again and again. Smarter gear, welcoming community, and bold design that says you belong here. Because you do.
Our Mission
Make it easier to say yes to the water.
At Fishe Wear, we create bold, functional gear that makes the outdoors more inclusive and empowering for women. Rooted in Alaska and inspired by water, our apparel fits every body—and celebrates the freedom to fish, hike, and explore with confidence. Learn more about us.
Our Innovation
GEAR THAT WORKS HARD
We like to say “where function meets fearless.”
Fishe blends proven technical materials with original prints you can spot from shore. We prototype, push to failure, and rebuild until the gear fits, moves, and endures—then we color it to match your grit.
our Honor
DO RIGHT, FISH RIGHT
We choose the honest path, even when it’s upstream. Integrity from the design table to the drift boat
We build what we can be proud of—transparent, durable, and respectful of the waters that shape us. Fair service, clear promises, and choices that protect the resource and the people who love it.
our Passion
LOVE THE WATER, LIVE in COLOR
Joy is a performance feature so bring the stoke and wear it proudly.
The river and outdoors is our happy place, and it shows. Fishe celebrates the rush of a perfect mend, the chatter in a drift boat, and the quiet of a dawn wade—with prints and products that carry that joy into every day.
Our Customers
YOU FIRST
Built Around Real Women, Real Water
If it doesn’t serve you on the river, it doesn’t ship.
We start with fit and function for women—then layer on fearless design. From pocket placement to fabric choice, your day outside guides every decision. We listen, test, tweak, and stand behind what we make because you are the reason Fishe exists.
Our fAMILY vALUES
Stronger Together
Stronger together—on and off the water
When one of us lands a fish, we all cheer.
Fishe is a crew: makers, guides, weekend warriors, first‑casters. We share beta, pass along skills, and open doors so more women feel at home outside. Show up how you are—we’ve saved you a spot on the bank.
Rooted in Alaska. Crafted for the Bold.
From glacier-fed rivers to coastal tides, our gear is born in the rugged beauty of Alaska and built to move wherever adventure flows.
Adventure Essentials
TEAM SELECTION
