ALASKA PFD SALE • OCTOBER 1–5
Alaska, This One’s for You.
PFD season is here. Celebrate with $25 off when you spend $150
• October 1–5, 2026 •
ALASKA PFD SALE
SPEND $150, GET $25 OFF
OCTOBER 1–5
BORN IN ALASKA
BUILT FOR BOLD WOMEN
Featured collection
Spend $150 Get $25 OFF
AN ALASKA TRADITION
So, What Exactly Is the PFD?
PFD stands for Permanent Fund Dividend. Each year, eligible Alaska residents can receive a dividend through the State of Alaska’s Permanent Fund Dividend program.
It’s one of those uniquely Alaska traditions — part state history, part annual ritual, and very much part of life up here.
For 2026, the PFD is $1,200, including a $200 energy relief payment.
THE 2026 SNAPSHOT
PFD at a Glance
A quick guide to this year’s dividend and payment schedule.
Eligibility and payment status are determined by the State of Alaska Permanent Fund Dividend Division. Check the official PFD website for your individual status and current program information.
TWO ALASKA STORIES
PFD Season, the Fishe Way
Fishe was born in Alaska with a simple belief: women deserved outdoor gear that worked hard without asking them to disappear into it.
What started in Anchorage grew into a community of women who fish, hike, travel, explore, and show up outside in their own way.
So when PFD season rolls around, this one feels a little personal. It’s a chance to celebrate Alaska — and maybe put a little of that dividend toward your next adventure.
PFD PICKS
Your Next Adventure Starts Here
THE ALASKA VERSION
PFD Questions, Answered
Quick answers about the dividend and the Fishe PFD Sale.
PFD stands for Permanent Fund Dividend, an annual dividend program administered by the State of Alaska for eligible Alaska residents.
The State of Alaska lists the 2026 PFD at $1,200, including a $200 energy relief payment.
The first distribution is scheduled for October 1, 2026 for eligible online applicants who selected direct deposit. A second distribution is scheduled for October 22, 2026 for eligible paper applications or paper-check recipients. Additional monthly distributions continue as applications become eligible for payment.
From October 1–5, 2026, Alaska customers can get $25 off when they spend $150 on eligible Fishe products.
Eligibility and payment status are handled by the State of Alaska. Visit pfd.alaska.gov for official program information and access to myPFD.
No. Fishe is an independent Alaska-born brand celebrating PFD season. The Permanent Fund Dividend program is administered by the State of Alaska.
MAKE IT AN ADVENTURE
A Little PFD. A Lot More Outside.
However you spend your PFD is up to you. If a new river layer, bold print, travel bag, or piece of gear for your next adventure is calling, this is a good time to answer.
Alaska customers • October 1–5 • Spend $150, get $25 off
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