One woman. One sketch. One hell of a cast.
They told her women don’t fish like that. She proved they just hadn’t seen it done right.
10 Years Outside the Lines
It started with a question:
Why does technical gear have to be so boring—and so wrong for women?
In 2015, Linda Leary stood in a glacial stream with a bold idea and a pile of sticky notes. The goal? Redesign the way women experience fishing—starting with what we wear. Ten years later, Fishe is a movement.
2025
We Turn Ten (And You’re the Reason Why)
Ten years of bright prints, big casts, and bigger community.
From the first pair of leggings to nationwide pop-ups, Fishe has always been about one thing: giving women space to belong—and stand out.
2024
Outside the Lines, On Every River
This was the year of our best-selling bags, viral sunshirts, and a growing ambassador program.
We hit 50+ retailers, ran sold-out Women’s Fly Fishing trips, and launched a new video: Outside the Lines—the Fishe story in motion.
2023
The Patterns Keep Coming
Our collection expanded to over a dozen unique fish-inspired designs.
We dropped Radiant Redfish, FisheWaters, and more—bringing boldness to boats, yoga mats, airports, and offices alike.
🎣 Fishe is no longer just fishing apparel.
It’s how you show up in the world.
2021–2022
Weathering the Waters
Through supply chain waves and a global pause, we held steady.
We used the time to build community, tell more stories, and double down on what matters: quality, creativity, and connection.
2019–2020
Growing Bold
We expanded our line, opened our flagship showroom, and started partnering with artists and guides across the U.S.
Prints like Brookie, Steel My Heart, and Boho Bass joined the rotation.
We also launched Wading Belts—because who says your gear can’t match your vibe?
2018
Our First Big Collab
Fishe x Orvis launches with a co-branded sling pack in Groovy Grayling.
Proof that big names were paying attention. It wasn’t just about products anymore—it was about creating a place for women in fishing culture.
2017
Hello, World
Fishe makes waves at The Fly Fishing Show in Denver and ICAST in Orlando.
What started in Alaska begins expanding into fly shops nationwide.
We weren’t just “the new brand.”
We were the brand that finally saw women.
2016
The Year We Asked for Help—and You Showed Up
Kickstarter goal: $50,000
Actual result: $66,000+
Fueled by your belief, we launched our first merino wool line and introduced the now-iconic Troutrageous Rainbow print.
Oh, and our very first employee joined the crew.
2015
One Sketch, All Heart
Linda files the first business license for Fishe® Wear. From a corner of her office (and occasionally the back of her Subaru), she launches the first online store with a single mission: functional, fashionable gear for women who fish.
Anchorage's first Fishe showroom follows soon after.
Your Turn. Your Story.
Been with us since the back-of-the-Subaru days? Joined during a spring sale last year?
You’re part of this story.
📸 Tag @fishewear or send your favorite memory to info@fishewear.com
We’ll be sharing throwbacks, trail moments, and more all summer long.
