PRESS ROOM
Fishewear PRESS
fOR Bold women
FisheWear is more than gear—it’s a bold invitation to show up, stand tall, and cast your own way.
As seen in
Our Mission
At Fishe Wear, we create bold, functional gear that makes the outdoors more inclusive and empowering for women. Rooted in Alaska and inspired by water, our apparel fits every body—and celebrates the freedom to fish, hike, and explore with confidence. Learn more about us.
From One Spark, a Movement
Our Story
Fishe Wear began in 2015 when our founder, Linda Leary, got tired of ill-fitting fishing gear and decided women deserved better. Born in Alaska and powered by passion, art, and a love for wild places, Fishe has grown from a spark of frustration into a bold brand redefining women’s outdoor apparel—one vibrant pattern at a time.
Rooted in Alaska. Crafted for the Bold.
From glacier-fed rivers to coastal tides, our gear is born in the rugged beauty of Alaska and built to move wherever adventure flows.
Fishe in the News
Functional, fashionable, and made for women who refuse to blend in.
Our bold prints and empowering mission have caught the eye of national media—from the Associated Press to MarketWatch. Here’s where Fishe has made waves.
National Highlights
Associated Press – “Gear That Makes a Statement on and off the Water”
Yahoo! Finance – “How Fishe Wear Is Making the Fishing Industry More Inclusive”
MarketWatch – “Fly Fishing Fashion Finds New Footing with Female Anglers”
Morningstar – “Small Brand, Big Impact: Fishe Wear Reels in Loyal Customers”
PR Newswire – “Fishe Wear Celebrates a Decade of Women-Led Innovation in Outdoor Gear”
Benzinga – “Fishe Wear: Where Art Meets Adventure in Women’s Fishing Apparel”
Finanzen.net – “Alaskan Brand Goes Global: Fishe Wear’s Expansion in European Markets”
Regional Spotlights
FOX4 News Kansas City – Outdoor Lifestyle Feature
WHO 13 (Iowa) – Made in America Spotlight
KXAN (Austin) – Bold Prints That Empower Women Anglers
RochesterFirst.com (New York) – Community and Local Retail Collaborations
GilbertSunNews (Arizona) – Interview with Founder Linda Leary
Tucson Lifestyle (Arizona) - Outdoor Women to Watch
Inyo Register (California) – Small Business, Big Adventure: Fishe Wear’s OriginS
Niche & Tech Media
NewsBlaze – “Women Disrupting the Outdoor Gear Space”
Cerebral-Overload – “Adventure Gear that Blends Style, Storytelling & Utility”
This is a Movement, Not Just a Brand
Media Contact
Got a story to tell? We’d love to talk.
For press inquiries, interviews with our founder, or access to product samples and high-resolution imagery:
📩 Email: info@fishewear.com
📍 Location: Anchorage, Alaska
📷 Image Requests: Lifestyle, product flatlays, behind-the-scenes, and ambassador content available on request.
HQ Midtown Shop
4011 Arctic Blvd
Suite C Anchorage
Alaska 99503
Downtown Shop
704 W. 4th Avenue
Anchorage
Alaska 99501
Adventure Essentials
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