In October We Wear PINK

Help us Fishe for Good  October is Breast Cancer Awareness Month, and the best month to wear pink to bring awareness, educate. We’re excited to announce that this year, we're partnering with an inc...

Nicole Watson: A Journey from Childhood Fishing to Grayling Reintroduction

Growing up, I frequently visited a town named Grayling in Michigan each summer. My parents did not fish, but I loved the water. Often, I would go down to the dock and watch an elderly man fly fish....

Title Nine Pitchfest Recap

Hey Fishe Friends! Thank you for all the support this past week while we attended Title Nine's 2023 Pitchfest! What an incredible experience that we will never forget! Here’s the full scoop on how ...

Introducing: Salty Striper

Fishe is thrilled to welcome the Salty Striper collection, our latest gift from the sea.

An Ode To Our Why: Fishing as Self Care for Women

Here at Fishe Wear, we believe that fishing can be a powerful positive force in women’s lives. We see it as an excellent avenue for women to practice self care; a chance to live in the moment, buil...

Welcoming the NEW Fishe Storefront in Downtown Anchorage!

Fishe Wear expands Anchorage retail options to include a second storefront in downtown, just in time for the busy summer season.

Behind the Scenes: Fishe x Rumpl Collaboration

What’s better than going fishing? Fishing with friends of course! A day on the river is only made better by a pal to help net your catch and take your optimally angled fish photo. Here at Fishe we ...

Introducing: Unbound Brown

To love fishing for brown trout is to love stripping a mouse fly at night, waiting for a sudden splash and the adrenaline rush of a big, nocturnal predator shaking the line.  To love fishing for br...

Featured Ambassador: Lisa Le

  How did you first get into outdoor recreation? Into fishing?  "I grew up fishing as a kid with my family. It was the typical bobber fishing with a worm on the end of the hook that most kids star...

Featured Ambassador: Katie Dowe

  Avid fly fisherwoman, Katie Dowe (@_misskatiedee_) is the sole Canadian recruit on the Fishe Wear ambassador team. Katie is constantly sending in envy-sparking fish photos of massive steelhead...