Inside Fishe

FisheWear’s 2018 Fish Alaska Editors’ Choice Story

A researched look back at the five FisheWear designs recognized by Fish Alaska Magazine in 2018 and why the moment mattered.

When Customer Service Becomes Part of the Adventure

One customer came to Fishe hoping to bring home a pair of HaliBorealis boots from her Alaska honeymoon. Sierra’s creative fitting solution, thoughtful shipping plan, and handwritten note turned the...

FisheWear Wins Best Women’s Apparel Award at ICAST 2026

FisheWear’s Brookie 1/4 Zip Thermal earned Best Women’s Technical Apparel at ICAST 2026, marking a major milestone for women-first fishing gear.

Mother's Day Gift Guide for Outdoorsy Moms

A practical Mother's Day gift guide featuring current Fishe best sellers for anglers, travelers, campers, and adventure-loving moms.

6 Valentine’s Day Gift Ideas for Women Who Fly Fish

Six thoughtful Valentine’s Day gift ideas for women who fly fish, with practical collection-based picks that stay useful long after February 14.

Help Us Fishe for Good: 20% to Casting for Recovery

Help Us Fishe for Good: Cast Art, Create Impact Color can do more than turn heads—it can change a day. This October, every piece from our Radiant Redfish collection turns your on-water style into r...

How FisheWear Revolutionized Women’s Fishing Apparel

Discover how Linda Leary turned a lifelong love of fishing into FisheWear, an Alaska-born women’s fishing apparel brand built around function, color, confidence, and community.

Giving Back to Casting for Recovery

A look back at Fishe’s October 2024 partnership with Casting for Recovery and the REDtro Salmon campaign supporting free fly-fishing retreats.

Salty Striper: The Story Behind the Fishe Pattern

Meet Salty Striper, the colorful Fishe pattern inspired by striped bass and created through the imaginations of artist Irene Meniconi and angler Nicole Fel Dotto.

Visit FisheWear in Anchorage: Downtown Store & HQ

Visit FisheWear’s downtown Anchorage store or Midtown headquarters for women’s fishing apparel, boots, dry bags, Alaska-inspired gifts, and the story behind the 2023 storefront opening.

Behind the Scenes: Fishe x Rumpl Collaboration

Go behind the scenes of the Fishe x Rumpl collaboration, from one cold email to a limited edition Mt. Cutty outdoor blanket. See why the fish print made perfect river-day sense.

Introducing Unbound Brown: The Brown Trout Pattern Story

Discover the story behind Fishe’s Unbound Brown pattern, inspired by Irene Meniconi’s artwork and the color, freedom, and anticipation of brown trout fishing.

Steel My Heart: The Story Behind the Steelhead Pattern

Discover the story behind Steel My Heart, the Fishe steelhead print inspired by Oregon rivers, Irene Meniconi’s artwork, and friendships made on the water.

Blog Repost: Linda Leary on Growth Mindset

FisheWear founder Linda Leary reflects on career reinvention, transferable business skills, generous networking, and meeting change with a growth mindset.

REDtro Salmon: The Story Behind the Collection

Discover the Alaska sockeye story, artist inspiration, and currently available apparel, footwear, tools, and accessories in Fishe’s REDtro Salmon collection.

Introducing HaliBorealis!

Discover the Alaska story behind HaliBorealis, the Fishe print that brings Pacific halibut and the northern lights together in bold outdoor color.

Permit Paradise: The Story Behind Fishe’s Permit Print

Meet Permit Paradise, the Fishe pattern inspired by elusive permit, clear saltwater, and original artwork by Irene Meniconi.

Introducing Mt. Cutty: The Cutthroat Trout Pattern Story

Discover the story behind Mt. Cutty, Irene Meniconi’s cutthroat trout pattern inspired by alpine water, classic speckles, and the fish’s signature red slash.

Introducing Basstacular: The Story Behind Fishe’s Bass Print

Meet Basstacular, the bold largemouth bass pattern created with artist Irene Meniconi and angler Cheryl Smith, and explore today’s Boho Bass gear.

Brookie: The Story Behind Fishe’s Brook Trout Pattern

Meet Brookie, Fishe’s colorful brook trout pattern inspired by jewel-toned fish, cold wild water, and artist Chaney Fray’s playful imagination.

Beauty and the Bonefish: The Story Behind the Pattern

Meet Beauty and the Bonefish, the tropical FisheWear print inspired by Linda Leary's flats-fishing memories, Irene Meniconi's watercolor art, and the speed and shimmer of bonefish.

Inside Fishe: Founder Stories, Team Traditions & Brand Trivia

Go inside Fishe with founder Linda Leary and the team for the stories behind the signature leggings, first pattern, office traditions, and brand mission.

Kaleido King: The Story Behind the Pattern

Kaleido King began with four bent rods and four powerful King salmon on Alaska’s Nushagak River. Discover how that memory became a bold Fishe pattern.

Fishe + SaraBella Fly Rod: Ryan Scavo’s Review

Ryan Scavo shares a firsthand review of her custom Fishe and SaraBella 5-weight fly rod, its women-owned collaboration story, personal details, and performance.

The Story Behind the Spices

Meet Mike Leary and learn how decades in the kitchen inspired Fishe Spice—three versatile blends created for fish, meat, vegetables, cabins, and campfires.

FisheWear + Women’s Flyfishing: A Legacy of Education and Community

Revisit FisheWear’s 2018 Women’s Flyfishing milestone, the legacy of Cecilia “Pudge” Kleinkauf, and the shared mission to outfit, educate, and empower more women on the water.

Fishe x Orvis: The Collaboration Built for Women Who Fish

Explore how Fishe and Orvis turned a 2018 Groovy Grayling sling pack into a lasting collaboration spanning women’s fishing packs, wading gear, rods, dog gear, and more.

Groovy Grayling: The Story Behind a Fishe Original

Groovy Grayling began with Arctic fish color and an Anchorage launch in 2016. Follow the print's artist story, memorable collaborations, and current return.