What’s better than going fishing?

Fishing with friends, of course.

A day on the river is only made better by someone who will help net your catch, hype you up after a good cast, and take the kind of fish photo that makes the whole story look just a little more legendary. Here at Fishe, we believe in fishing with friends—and doing business with them, too.

You already know and love our collaborations with our friends over at XTRATUF, Orvis, and Groove. For our latest collab, we sure reeled in a whopper: the Rumpl x Fishe Blanket, featuring our Mt. Cutty print.

This is the story of how one cold email, one bold fish print, and one very good idea turned into one of our favorite limited edition blankets yet.

CTA: Shop the Latest from Fishe

Whether you are headed for the river, the campground, or the couch after a long day outside, start with gear that feels like you: bold, functional, and ready for adventure.

[Link: https://fishewear.com/]

Collaborations seem to be all the rage in the outdoor industry these days. But how do they actually come to be?

Our dazzling tale of collaboration begins with a riveting seed: an email. An out-of-the-blue, cold email no less.

Way back in the winter of 2021, as part of my job as a Marketing Assistant for Fishe Wear, I sent what some might call a bold—and arguably rogue—email to Rumpl Blankets pitching a collaboration.

Fishe, while well known up here in Alaska, was still a growing brand in the Lower 48. Rumpl, on the other hand, had already become a widely recognized outdoor brand with a national presence. Their past collaboration list was nothing short of impressive: from the National Park Service to NASA, from Carhartt to collegiate sports teams.

So when I fired off my pitch to Rumpl, I wasn’t exactly confident I would hear back.

They call it fishing, not catching, after all.

To my happy surprise, the Photoshopped image I sent over of a Fishe print on a Rumpl blanket caught the eye of someone at Rumpl.

And honestly? Maybe I should have seen it coming.

Rumpl’s mission is rooted in creating functional blankets that celebrate art and color. Sound familiar?

While we make a different category of outdoor goods here at Fishe, FUNctional products covered in bright, beautiful prints are our bread and butter. Fishe has always lived at the meeting point of performance and personality: gear made for real outdoor days, with patterns that refuse to fade into the background.

A Rumpl outdoor blanket wrapped in a Fishe fish print felt like exactly the kind of thing our customers would bring everywhere—from the truck bed to the boat launch, the riverbank to the campfire.

CTA: Find Your Next River-Day Favorite

Fishe gear is made for women who want function without giving up color, comfort, or personality. Browse the latest prints and pieces built for fishing, travel, and everyday adventure.

[Link: https://fishewear.com/]

Once we had our foot in the door, it was time to get down to business.

It turns out a whole lot of work goes into a collab. As such a large company, Rumpl plans production and marketing calendars many months in advance. That meant we had to think carefully about timing, audience, artwork, and what would feel true to both brands.

Our first task was also one of the most fun: pick the print.

We met with our friends over at Rumpl to discuss which of the many Fishe patterns would resonate best with their customer base. Since Rumpl does much of its business in the Western Lower 48, we landed on Mt. Cutty—our Cutthroat Trout print.

The beautiful colors and mountain details made it a natural fit for a blanket. But what really sealed the deal was the fish itself.

Cutthroat trout are one of the most celebrated species among anglers in the Rocky Mountain West, which is home water for so many of Rumpl’s target customers. Mt. Cutty felt adventurous, regional, fishy, bright, and wildly Fishe all at once.

From there, we handed most of the production side over to Rumpl.

We provided the art. They provided the blankets.

And then we waited.

Over an entire calendar year after that first pitch email, the Rumpl x Fishe blankets finally arrived on the doorstep of our warehouse in Anchorage, Alaska.

For our tiny but mighty team at Fishe, seeing that first finished Rumpl blanket in our own print was the best kind of full-circle moment. What started as a “what if?” became something real enough to unbox, unfold, and wrap around your shoulders.

That is the magic of a good collaboration. It is not just two logos on one product. It is two brands bringing their strengths together to make something neither one could have made in quite the same way alone.

A good blanket is more than a cozy extra. It becomes part of the ritual.

It is what you wrap around your legs while you drink coffee before the boat launches. It is what gets tossed in the backseat for every road trip, picnic, campsite, and chilly morning tailgate. It is what your dog steals when you are not looking. It is what you reach for after the sun drops and the fishing stories start getting better.

That is why this outdoor puffy blanket collaboration felt so natural. Rumpl knows how to make blankets for outside life. Fishe knows how to bring bold fish art into the places women fish, explore, camp, and gather.

Together, the Mt. Cutty Rumpl x Fishe Blanket became a celebration of friendship, function, color, and those little moments outdoors that somehow become the ones you remember most.

CTA: Bring More Color Outside

From fish prints to functional layers, Fishe pieces are designed to move with you from water to road to campfire. Find the print that feels like your next adventure.

[Link: https://fishewear.com/]

Our team was truly awe-inspired by the professionalism and collaborative spirit of the folks at Rumpl.

This project took patience, planning, and a shared belief that outdoor gear can be technical, beautiful, playful, and meaningful all at once. We worked hard on it, and we are over the moon to finally share it with you.

If you love limited edition blankets, fish art, campfire gear, or simply collecting pieces that tell a good story, the Mt. Cutty Rumpl x Fishe Blanket is one for the memory bank.

Grab yours before they are gone—and may it follow you somewhere cold, beautiful, wild, and worth staying out for.

The Rumpl x Fishe Blanket is a limited edition collaboration featuring Fishe’s Mt. Cutty Cutthroat Trout print on a Rumpl blanket. It brings together Rumpl’s outdoor blanket design with Fishe’s colorful fish-inspired artwork.

Fishe and Rumpl chose Mt. Cutty because of its bold colors, mountain details, and connection to cutthroat trout. The print felt especially aligned with anglers and outdoor lovers in the Rocky Mountain West.

Yes, this collaboration was created as a limited edition blanket release. Once limited collab products sell out, they may not return in the same print or format.

Rumpl blankets are designed for outdoor life, making them a natural fit for camping, fishing, road trips, picnics, and chilly mornings outside. The Fishe collaboration adds a fish-forward print to that outdoor-ready blanket style.

Yes, the Rumpl x Fishe Blanket fits into the Rumpl outdoor blanket world, but with exclusive Fishe artwork. It is a collaboration piece made for fans of functional gear and bold fish prints.

Absolutely. It is a great companion for cold boat rides, riverbank hangs, campsite mornings, and post-fishing warmups. Think of it as a cozy piece of gear for the parts of the day when you are not actively casting.

Yes. Fishe has collaborated with brands including XTRATUF, Orvis, Groove, and Rumpl. These partnerships allow Fishe prints and personality to show up in new outdoor gear categories.

You can shop current Fishe gear and available collaborations at fishewear.com. Limited edition items may sell out quickly, so availability can change.