Fishe Collaboration Story
Limited Edition Blankets, Big Fish Energy
What is better than going fishing? Fishing with friends, of course.
A day on the river is only made better by someone who will help net your catch, hype you up after a good cast, and take the kind of fish photo that makes the whole story look just a little more legendary. At Fishe, we believe in fishing with friends and doing business with them, too.
Our collaborations with friends at XTRATUF, Orvis, Groove, and now Rumpl have brought Fishe prints into new outdoor gear categories. This one started with a cold email and became a Rumpl x Fishe blanket featuring our Mt. Cutty print.
In This Story
From a Cold Email to a Full-Blown Collaboration
Collaborations seem to be all the rage in the outdoor industry these days. But how do they actually come to be?
This one began with an email. An out-of-the-blue, cold email, no less.
Way back in the winter of 2021, as part of my job as a Marketing Assistant for FisheWear, I sent what some might call a bold and arguably rogue email to Rumpl Blankets pitching a collaboration.
Fishe, while well known up in Alaska, was still a growing brand in the Lower 48. Rumpl, on the other hand, had already become a widely recognized outdoor brand with a national presence. Their past collaboration list was impressive, from the National Park Service to NASA, from Carhartt to collegiate sports teams.
So when I fired off my pitch to Rumpl, I was not exactly confident I would hear back. They call it fishing, not catching, after all.
Why Rumpl and Fishe Just Made Sense
To my happy surprise, the Photoshopped image I sent over of a Fishe print on a Rumpl blanket caught the eye of someone at Rumpl.
And honestly? Maybe I should have seen it coming.
Rumpl's mission is rooted in creating functional blankets that celebrate art and color. Sound familiar?
While we make a different category of outdoor goods here at Fishe, FUNctional products covered in bright, beautiful prints are our bread and butter. Fishe has always lived at the meeting point of performance and personality: gear made for real outdoor days, with patterns that refuse to fade into the background.
A Rumpl outdoor blanket wrapped in a Fishe fish print felt like exactly the kind of thing our customers would bring everywhere, from the truck bed to the boat launch, the riverbank to the campfire.
The collaboration continues. See the current Limited Edition Charvana Fishe x Rumpl Puffy Blanket.
Picking the Print: Why Mt. Cutty Made the Cut
Once we had our foot in the door, it was time to get down to business.
It turns out a whole lot of work goes into a collab. As such a large company, Rumpl plans production and marketing calendars many months in advance. That meant we had to think carefully about timing, audience, artwork, and what would feel true to both brands.
Our first task was also one of the most fun: pick the print.
We met with our friends at Rumpl to discuss which Fishe patterns would resonate best with their customer base. Since Rumpl does much of its business in the Western Lower 48, we landed on Mt. Cutty, our Cutthroat Trout print.
The colors and mountain details made it a natural fit for a blanket. Cutthroat trout are one of the most celebrated species among anglers in the Rocky Mountain West, which is home water for so many Rumpl customers. Mt. Cutty felt adventurous, regional, fishy, bright, and wildly Fishe all at once.
The Making of a Rumpl Blanket with Fishe Flair
The original Mt. Cutty blanket was a limited release. Explore the Mt. Cutty print across current Fishe gear.
From there, we handed most of the production side over to Rumpl. We provided the art. They provided the blankets. And then we waited.
Over an entire calendar year after that first pitch email, the Rumpl x Fishe blankets finally arrived on the doorstep of our warehouse in Anchorage, Alaska.
For our tiny but mighty team at Fishe, seeing that first finished Rumpl blanket in our own print was the best kind of full-circle moment. What started as a what-if became something real enough to unbox, unfold, and wrap around your shoulders.
That is the magic of a good collaboration. It is not just two logos on one product. It is two brands bringing their strengths together to make something neither one could have made in quite the same way alone.
Why We Love an Outdoor Puffy Blanket
A good blanket is more than a cozy extra. It becomes part of the ritual.
It is what you wrap around your legs while you drink coffee before the boat launches. It is what gets tossed in the backseat for every road trip, picnic, campsite, and chilly morning tailgate. It is what your dog steals when you are not looking. It is what you reach for after the sun drops and the fishing stories start getting better.
That is why this outdoor puffy blanket collaboration felt so natural. Rumpl knows how to make blankets for outside life. Fishe knows how to bring bold fish art into the places women fish, explore, camp, and gather.
Together, the Mt. Cutty Rumpl x Fishe Blanket became a celebration of friendship, function, color, and those little moments outdoors that somehow become the ones you remember most.
The Fishe x Rumpl Collaboration Today
The first Mt. Cutty blanket may have been limited edition, but the partnership did not stop there. The current Limited Edition Charvana Fishe x Rumpl Puffy Blanket carries the same idea forward: useful outdoor warmth wrapped in unmistakable Fishe artwork.
It is a real product from our current collection, so readers who discover the original collaboration story have a direct path to the blanket available now.
Shop the Print
The original Rumpl collaboration was a limited edition release, but the Mt. Cutty print still lives on in Fishe gear made for fishing, travel, and everyday adventure.
A Small Team, a Big Whopper, and a Whole Lot of Gratitude
Our team was truly awe-inspired by the professionalism and collaborative spirit of the folks at Rumpl.
This project took patience, planning, and a shared belief that outdoor gear can be technical, beautiful, playful, and meaningful all at once. We worked hard on it, and we were over the moon to share it.
If you love limited edition blankets, fish art, campfire gear, or simply collecting pieces that tell a good story, the Mt. Cutty Rumpl x Fishe Blanket is one for the memory bank.
Frequently Asked Questions
What is the Rumpl x Fishe Blanket?
The Rumpl x Fishe Blanket was a limited edition collaboration featuring Fishe's Mt. Cutty Cutthroat Trout print on a Rumpl outdoor blanket.
Why did Fishe choose the Mt. Cutty print?
Fishe and Rumpl chose Mt. Cutty because of its bold colors, mountain details, and connection to cutthroat trout in the Rocky Mountain West.
Is the original Rumpl x Fishe Blanket still available?
The original Mt. Cutty collaboration was a limited release. The current Limited Edition Charvana Fishe x Rumpl Puffy Blanket is the active product featured on the Fishe site.
What makes a Rumpl blanket good for outdoor use?
Rumpl blankets are designed for outdoor life, making them useful for camping, fishing, road trips, picnics, and chilly mornings outside.
Is this the same as a Rumpl outdoor blanket?
Yes. The collaboration fits into the Rumpl outdoor blanket world, but with exclusive Fishe fish-inspired artwork.
Can I use a Rumpl x Fishe blanket for fishing trips?
Absolutely. It is a great companion for cold boat rides, riverbank hangs, campsite mornings, and post-fishing warmups.
Does Fishe do other brand collaborations?
Yes. Fishe has collaborated with brands including XTRATUF, Orvis, Groove, SaraBella, and Rumpl.
Where can I shop the current Fishe x Rumpl blanket?
Shop the Limited Edition Charvana Fishe x Rumpl Puffy Blanket directly on the Fishe site while it is available.
