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Help Us Fishe for Good: 20% to Casting for Recovery - FisheWear

Help Us Fishe for Good: 20% to Casting for Recovery

Written by: Steven Watts

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Published on

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Time to read 4 min

Help Us Fishe for Good: Cast Art, Create Impact

Color can do more than turn heads—it can change a day. This October, every piece from our Radiant Redfish collection turns your on-water style into real support. 


We’re donating 20% of all Radiant Redfish purchases to Casting for Recovery, helping women affected by breast cancer find calm, community, and confidence on moving water.

Quick Cast: The Essentials

  • 20% of Radiant Redfish purchases in October support Casting for Recovery—no-cost retreats for women in treatment or recovery.

  • Retreats blend time in nature, skill-building, and on-site medical + psychosocial support—free to participants. Learn more at castingforrecovery.org.

  • October’s awareness movement is about turning compassion into action. For background you can share, see the American Cancer Society’s 40-year overview at cancer.org.

Where Color Meets Cause: Cast Art, Create Impact

The river is a gallery; sunrise is your light. Radiant Redfish doesn’t whisper—it glows. This month that glow carries farther, funding weekends where participants step into waders, learn a new cast, and feel a circle of support gather around them. Your color becomes care. Your pattern becomes purpose. If you’re new to the organization we’re supporting, start here: Casting for Recovery

Five Minutes to Make a Ripple

  1. Pick your Radiant Redfish piece.

  2. Checkout—20% is donated automatically.

  3. Wear it on the water this month.

  4. Share a photo and tag @Fishewear and @CastingforRecovery.

  5. Add one human line about who you “Fishe for.”

From Pattern to Purpose: Your Purchase in Motion

Here’s the current: you buy → we donate 20% → Casting for Recovery funds retreats. Donations cover lodging, instruction, gear, and on-site support so participants can focus on breathing, learning, and being outside—together. Casting for Recovery operates as a registered 501(c)(3); for transparency, you can review their profile on Charity Navigator

Pink Is a Verb: Cast With Purpose This October

Pink isn’t just a symbol—it’s a nudge to show up. Show up with accurate info, timely screenings, and practical support.


Show up with conversation that point toward resources. Show up with art you can wear that funds real weekends outside for women who need space to heal. 


For plain-English context on the month and how to help, visit Breastcancer.org’s overview of BCAM

Clarity You Can Trust: How the Donation Works

The commitment is simple: 20% of every Radiant Redfish purchase in October goes to Casting for Recovery. After October, we’ll share totals so you can see the impact.


We spotlight survivor and thriver stories with care and consent, and we point to reputable organizations when we share facts—begin with Casting for Recovery and the American Cancer Society’s history of Breast Cancer Awareness Month at cancer.org


Turn Your Look into a Conversation — Wear Bold, Start Real Talk


When someone says “I love that pattern,” you can do more than say thanks. You can open a gentle, real conversation that points toward help and community.

Back view of an angler on a boat wearing Fishe Radiant Redfish Pocket Capri Leggings—burgundy body with patterned side panel.

Try this in the wild (3 simple scripts):

On the water: “Thanks! It’s Radiant Redfish. This month, 20% goes to Casting for Recovery—free fly-fishing retreats for women affected by breast cancer. It’s pretty special.”


At the fly shop: “Appreciate it—Radiant Redfish. We’re donating 20% this month to Casting for Recovery. If you know anyone who could use a weekend outside with support, they’re amazing.”


Coffee line or gym: “Thanks! It’s part of an October giveback—20% supports Casting for Recovery. They run no-cost retreats that mix time on the water with real support.”

Your 30-second social post:

  1. Snap a close-up of Radiant Redfish catching light.

  2. Caption = what it is + why it matters + how to act.

  3. Tag @Fishewear + @CastingforRecovery; add your link.


Copy-paste captions you can use:


  1. • “Wearing Radiant Redfish and casting it forward. This month, 20% supports @CastingforRecovery—no-cost fly-fishing retreats for women affected by breast cancer. If this could help someone you love, pass it on. #FisheForGood”
  2. • “Color with a purpose. Radiant Redfish all October; 20% goes to @CastingforRecovery. Join me: [add your Radiant Redfish Collection link].”

Photo ideas that spark questions: macro of the pattern with fly line arcing through the frame; dawn cast with the Redfish color pop in the foreground; flat-lay: fly box, Redfish piece, handwritten note: “For {initials}.”


Do this / skip this: keep it human, short, and invitational; include one clear next step (shop, donate, share). Skip health advice—point to reputable resources instead, like Breastcancer.org’s BCAM page

Close-up of an angler adjusting the hood on a Fishe Radiant Redfish Solstice Hooded Sunshirt—bold teal and pink pattern with thumbhole cuffs in sunrise light.

A River Moment That Stays With You

“I felt unmoored after treatment. On the retreat, I learned to cast, met women who got it, and took home a ritual I can return to whenever the world gets loud.” (Composite, anonymized to protect privacy.)

Join Us on the Water

Wear your story. Let your color start conversations. And let those conversations pull more people toward help, community, and time outside. That’s the ripple we’re here to make—together.

CTA: Shop the Radiant Redfish Collection (/collections/redfish) and we’ll donate 20% to Casting for Recovery


Share your moment and tag @Fishewear and @CastingforRecovery to cast it forward.

FAQ: Questions We Get (Clear Answers You Can Share)

What is Casting for Recovery?


A nonprofit that provides free, fly-fishing retreats designed for women in treatment or recovery, with medical and psychosocial support on site. Read the mission and retreat model at castingforrecovery.org

Why link this to October?


October’s breast cancer awareness movement is a natural moment to amplify accurate resources and take action that funds real support. For background, see the American Cancer Society’s 40-year lookback at cancer.org and Britannica’s neutral overview at britannica.com

How much does Fishe donate?


20% of every Radiant Redfish purchase in October goes to Casting for Recovery.

Where does the money go?


Retreat operations—lodging, instruction, gear, and on-site professional support—so participants can attend at no cost. Details: castingforrecovery.org

Are retreats available near me?


Casting for Recovery hosts retreats across the U.S.; check current locations and dates on their site at castingforrecovery.org

How else can I help if I’m not shopping?


Share this post, amplify accurate resources, volunteer, or donate directly to Casting for Recovery. A good starting point is castingforrecovery.org

Is my purchase tax-deductible?


Purchases from a retailer are generally not tax-deductible. Direct donations to a qualified nonprofit may be; consult your tax advisor. For organizational status and rating, see Casting for Recovery on Charity Navigator and Breastcancer.org’s BCAM page

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If you want, I’ll paste this into your Shopify post now and swap in your exact collection URL for Radiant Redfish.