E-commerce Marketing & Strategy Manager
Job Title: E-commerce Marketing & Strategy Manager | Full Time
Passion for Fishing & Fly Fishing a plus!
Purpose of Position: As the E-commerce Marketing & Strategy Manager at Fishe®, you'll manage our marketing channels, resources, and strategy to help generate additional incremental revenue for the company. This role is for a leader who is revenue-minded and will be in charge of devising and implementing content strategy across multiple channels and email campaigns for e-commerce. The role strikes a balance between strategic planning and hands-on execution.
Roles and Responsibilities:
- Developing realistic short and long-term goals that align with the company-wide objectives
- Leading the in-house marketing team and managing any outsourced network of specialists. Maintaining responsibility for the team's ability to execute tasks, meet deadlines, and complete projects.
- Identify opportunities and leverage trends that align with core business goals
- Managing your marketing budgets efficiently and effectively. Deciding where to spend it and how to distribute the marketing spend across the relevant marketing channels.
- Locating additional income-generating opportunities
- Producing reports and analytics on campaign success and overall marketing performance
- Leading communication efforts between the marketing team and the CEO
- Oversee the day-to-day marketing activities and ensure that everyone is doing their job efficiently.
- To routinely assess the growing company’s challenges, strengths, and goals to continuously develop the business' long-term strategies.
Skills, Abilities, and Experience
The ideal candidate possesses the following strengths and skills:
- Strategic Thinking: Ability to create and align operational plans with long-term business objectives.
- Team Leadership: Proven track record of leading in-house and remote teams to achieve organizational goals.
- Budget Management: Strong financial acumen and experience in managing sizable marketing budgets.
- Analytical Skills: Proficient in using various tools and platforms for marketing analytics and ROI measurement.
- Business Development: Experience in identifying and capitalizing on new revenue streams.
- Communication Skills: Exceptional ability to articulate strategies and performance metrics clearly to the C-suite.
- Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
- Marketing Expertise: Comprehensive knowledge of digital marketing channels, SEO, SEM, Social Media, and Content Marketing.
- Adaptability: Ability to adapt to new tools and technologies quickly for operational efficiency.
- Knowledge of online marketing channels
- Familiarity with basic web design
- Reliable means of transportation
- Anchorage Based (this is not a remote position)
- Must display flexibility and enthusiasm to take on tasks outside of designated role, a prerequisite for working for a small, fast growing business!
Key Performance Indicators:
- Email List
- List Growth
- Open Rate
- Click Through Rate
- Revenue Attribution
- Revenue generated through organic content marketing channels.
- Campaign Performance Metrics:
- Click-through rates
- Conversion rates
- Customer acquisition costs
- Customer lifetime value.