E-commerce Marketing & Strategy Manager

Job Title: E-commerce Marketing & Strategy Manager | Full Time

Passion for Fishing & Fly Fishing a plus!

Purpose of Position: As the E-commerce Marketing & Strategy Manager at Fishe®, you'll manage our marketing channels, resources, and strategy to help generate additional incremental revenue for the company. This role is for a leader who is revenue-minded and will be in charge of devising and implementing content strategy across multiple channels and email campaigns for e-commerce. The role strikes a balance between strategic planning and hands-on execution.

Roles and Responsibilities:

• Developing realistic short and long-term goals that align with the company-wide objectives
• Leading the in-house marketing team and managing any outsourced network of specialists. Maintaining responsibility for the team's ability to execute tasks, meet deadlines, and complete projects.
• Identify opportunities and leverage trends that align with core business goals
• Managing your marketing budgets efficiently and effectively. Deciding where to spend it and how to distribute the marketing spend across the relevant marketing channels.
• Locating additional income-generating opportunities
• Producing reports and analytics on campaign success and overall marketing performance
• Leading communication efforts between the marketing team and the CEO
• Oversee the day-to-day marketing activities and ensure that everyone is doing their job efficiently.
• To routinely assess the growing company’s challenges, strengths, and goals to continuously develop the business' long-term strategies.

Skills, Abilities, and Experience
The ideal candidate possesses the following strengths and skills:

• Strategic Thinking: Ability to create and align operational plans with long-term business objectives.
• Team Leadership: Proven track record of leading in-house and remote teams to achieve organizational goals.
• Budget Management: Strong financial acumen and experience in managing sizable marketing budgets.
• Analytical Skills: Proficient in using various tools and platforms for marketing analytics and ROI measurement.
• Business Development: Experience in identifying and capitalizing on new revenue streams.
• Communication Skills: Exceptional ability to articulate strategies and performance metrics clearly to the C-suite.
• Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
• Marketing Expertise: Comprehensive knowledge of digital marketing channels, SEO, SEM, Social Media, and Content Marketing.
• Adaptability: Ability to adapt to new tools and technologies quickly for operational efficiency.
• Knowledge of online marketing channels
• Familiarity with basic web design
• Reliable means of transportation
• Anchorage Based (this is not a remote position)
• Must display flexibility and enthusiasm to take on tasks outside of designated role, a prerequisite for working for a small, fast growing business!

Key Performance Indicators:

• Email List
• List Growth
• Open Rate
• Click Through Rate
• Revenue Attribution
• Revenue generated through organic content marketing channels.
• Campaign Performance Metrics: 
• Click-through rates
• Conversion rates
• Customer acquisition costs
• Customer lifetime value.