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Marketing Assistant

Job Title: Marketing Assistant | Full Time

Passion for Fishing & Fly Fishing a plus!

Purpose of Position: Looking for a new addition to our team to assist the Marketing Manager with social media and events in this small business!  This fast growing female-owned group of companies is looking for a people person who is: eager to help, self-directed, curious, and detail-oriented.

Responsibilities and duties include:

Social Media (Instagram, Facebook, TikTok, Youtube)

  • Creating content, including text posts, video and images for use on social media
  • Promoting products, services and content over social media, in a way that is consistent with our organization’s brand and social media strategy
  • Developing new social media strategies and campaigns
  • Scheduling social media posts using applications like LATER or Creator Studio
  • Interacting with customers and assisting with customer inquiries
  • Collaborating with colleagues from across departments to ensure branding and information is consistent
  • Optimize flows and automated email campaigns with direction of Marketing Manager
  • Assist with event marketing for Fishe and Women’s Fly Fishing

Events

  • Understand requirements and details of each event
  • Understand markets that align with Fishe Wear
  • Track overall event expenses regularly
  • Submit applications and secure locations and availability
  • Manage event operations (preparing venue, badges, furniture, electrical)
  • Create individualized packing lists and inventory tracking
  • Attend all events (local and national) if possible
  • Train and oversee staff attending show
  • Carefully oversee event happenings 
  • Offer solutions to resolve problems in a timely manner
  • Evaluate personnel and provide reports
  • Evaluate event’s success and submit reports

Ambassador Coordinating

  • Improve on our current sourcing strategy to find amazing Ambassadors across the nation
  • Coordinate, schedule, and conduct interviews with qualified candidates
  • Manage all new Ambassadors onboarding and training, providing onboarding support throughout their entire onboarding process
  • Host Ambassador calls and virtual hangouts
  • Work with Ambassadors on drafting event plans
  • Support Ambassadors in the planning and promotion of local marketing events
  • Identifying key location partnerships in the market
  • Generate weekly status reports and provide strategic recommendations for Ambassador Program growth
  • Manage our active roster of new Ambassadors
  • Make recommendations for improvements to tools and processes
  • Share appropriate content for Ambassadors through social media channels
  • Manage marketing content for Ambassadors
  • Research events for Ambassadors to attend in markets.

    Required Background:

    • Exceptional verbal and written communication and interpersonal skills
    • Ability to work autonomously in an organized fashion
    • Ability to multitask and handle several projects at once
    • Knowledge of these applications preferred; Excel, Shopify, Quickbooks, Project Management software
    • Hands on experience in content management
    • Excellent copywriting skills
    • Ability to deliver creative content (text, image and video)
    • Solid knowledge of SEO, keyword research and Google Analytics
    • Knowledge of online marketing channels
    • Familiarity with basic web design
    • Reliable means of transportation
    • Anchorage Based (this is not a remote position)
    • Must display flexibility and enthusiasm to take on tasks outside of designated role, a prerequisite for working for a small, fast growing business!

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