Social Media & Events Coordinator

Job Title: Social Media & Events Coordinator | Full Time

Passion for Fishing & Fly Fishing a plus!

Purpose of Position: Looking for a new addition to our team to assist the Marketing Manager with social media and events in this small business!  This fast growing female-owned group of companies is looking for a people person who is: eager to help, self-directed, curious, and detail-oriented.

Responsibilities and duties include:

Social Media (Instagram, Facebook, TikTok, Youtube)

• Creating content, including text posts, video and images for use on social media
• Promoting products, services and content over social media, in a way that is consistent with our organization’s brand and social media strategy
• Developing new social media strategies and campaigns
• Scheduling social media posts using applications like LATER or Creator Studio
• Interacting with customers and assisting with customer inquiries
• Collaborating with colleagues from across departments to ensure branding and information is consistent

• Optimize flows and automated email campaigns with direction of Marketing Manager

• Assist with event marketing for Fishe and Women’s Fly Fishing

Events

• Understand requirements and details of each event
• Understand markets that align with Fishe Wear
• Track overall event expenses regularly
• Submit applications and secure locations and availability
• Manage event operations (preparing venue, badges, furniture, electrical)
• Create individualized packing lists and inventory tracking
• Attend all events (local and national) if possible
• Train and oversee staff attending show
• Carefully oversee event happenings 
• Offer solutions to resolve problems in a timely manner
• Evaluate personnel and provide reports
• Evaluate event’s success and submit reports

Ambassador Coordinating

• Improve on our current sourcing strategy to find amazing Ambassadors across the nation
• Coordinate, schedule, and conduct interviews with qualified candidates
• Manage all new Ambassadors onboarding and training, providing onboarding support throughout their entire onboarding process
• Host Ambassador calls and virtual hangouts
• Work with Ambassadors on drafting event plans
• Support Ambassadors in the planning and promotion of local marketing events
• Identifying key location partnerships in the market
• Generate weekly status reports and provide strategic recommendations for Ambassador Program growth
• Manage our active roster of new Ambassadors
• Make recommendations for improvements to tools and processes
• Share appropriate content for Ambassadors through social media channels
• Manage marketing content for Ambassadors
• Research events for Ambassadors to attend in markets.

Required Background:

• Exceptional verbal and written communication and interpersonal skills
• Ability to work autonomously in an organized fashion
• Ability to multitask and handle several projects at once
• Knowledge of these applications preferred; Excel, Shopify, Quickbooks, Project Management software
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with basic web design
• Reliable means of transportation
• Anchorage Based (this is not a remote position)
• Must display flexibility and enthusiasm to take on tasks outside of designated role, a prerequisite for working for a small, fast growing business!