The long awaited day has arrived… Today we are introducing the mastermind behind the media: Kacie, Fishe Wear’s Marketing Director! As one of the original members of the Fishe team, Kacie has played an impressive role in growing Fishe to what it is today.
Those newsletters that pop into your email inbox a few times a week? Our beautiful website? What about the empowering fish pictures on the Fishe Instagram that make you want to drop everything and hit the river? With Kacie’s multifaceted skill set, we have her to thank for coordinating all of these projects. Clearly, Fishe wouldn’t be nearly as fabulous without her creativity and hard work! We’ll let Kacie take it away from here…
How did you find your way to Fishe? What drew you to working here originally?
It is actually a funny story. My fiance and I went camping in Valdez, Alaska in 2017. During the trip, it rained for 72 hours straight. I didn’t have a dry bag, so all my belongings were soaked and it was a tough weekend. My fiance felt bad about all my belongings being wet, so he went and bought me a Fishe dry bag backpack. That was the first I had ever heard of Fishe! After that, I started following the brand on social media and the next time they were hiring, I jumped at the opportunity!
Falling in love with my fiance! What was supposed to be a spontaneous summer vacation to Alaska, turned into 4 years! Incredibly grateful for my time up in AK, which ultimately led me to work at Fishe and set me on the path I am on today.
Five years ago, where would you have envisioned yourself?
This is such a hard question! I may not have necessarily envisioned myself working at Fishe (having never picked up a fishing rod in my life!), but I am sure glad that this was the path laid for me. I also thought I would have been married sooner (thanks COVID), and I didn’t know I would be back in Colorado, working remotely for Fishe. All in all, plans change, life happens - but I wouldn't have it any other way!
What is your favorite part of your job at Fishe Wear?
My favorite part of my job at Fishe is getting to work with our talented artists! I help manage the creation and production of our beloved fish designs. From timelines, to mood boards, to full collections, I have a front row seat! I really enjoy being so involved in gathering the customer comments on which fish should be next, all the way to bringing it to market. We have such a dedicated and talented team, I am honored to be a part of it!
Something you may not know about me…
I originally went to college for a degree in Biological Anthropology, the study of human biological variation and evolution. Ever since I was young, I was always fascinated with what humans are, why we look the way we do, and where we come from historically.
Other than fishing, how do you like to spend your free time?
I like to spend most of my free time with my family and friends. I enjoy reading, watching movies, getting outside in the awesome CO sun, and of course…. Tiktok scrolling.
What do you hope changes about Fishe in the future and what do you hope stays the same?
In the future, I hope Fishe is able to open another store front that caters more toward tourist foot traffic. Being in Anchorage, there are so many tourists wandering around, especially downtown! Another fun option would be a smaller store front in Homer, AK 😍. I volunteer to work there!
What I hope stays the same for Fishe in the future is the community. There are so many amazing female anglers whose story inspires Fishe to keep creating gear for them to feel confident and comfortable in!