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Wild, pink, and full of fight.

Chummy: A Print That’s Equal Parts Grit and Glow

This bold Chummy clothing collection is inspired by Alaska’s feisty chum salmon—full of color, energy, and unapologetic presence for chummy girls who never blend in.

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Final StockSave $26.70Chummy Fleece Crew Neck - FisheWearChummy Fleece Crew Neck - FisheWear
Chummy Fleece Crew Neck Sale price$62.30 Regular price$89.00
Best SellerSave $32.70Chummy Fleece Jacket - FisheWearChummy Fleece Jacket - FisheWear
Chummy Fleece Jacket Sale price$76.30 Regular price$109.00
Save $22.50Chummy Reversible Neck Tube - FisheWearChummy Reversible Neck Tube - FisheWear
Chummy Reversible Neck Tube Sale price$22.50 Regular price$45.00
On saleChummy Sticker - FisheWear
Chummy Sticker Sale priceFrom $1.80 Regular price$4.00
Chummy Headband - FisheWearChummy Headband - FisheWear
Chummy Headband Sale price$25.00
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Wild, pink, and full of fight.

Chummy: A Print That’s Equal Parts Grit and Glow

The chum salmon isn’t fancy—but it is fierce. Known for its strong upstream drive and bold stripes, the chummy was the perfect inspiration for a print that balances playfulness with strength. With layered pinks, saturated lines, and graphic movement, this chummy clothing collection is made for women who show up fully themselves—on the water or off.

Whether you're casting at first light or running errands after the river, Chummy lets your style say exactly what you’re about: fun, fierce, and never boring.

She Changed the Game

Made for the girls who cast wide, laugh loud, and lead.

Why Linda Leary Turned Chum Salmon Into Style

The “chummy” nickname stuck not just because of the fish—but because of the spirit. For Linda, this print was about more than color—it was about creating a design that celebrates the camaraderie of women who fish, the ones who show up early, stay late, and do it all with grit and a grin.

Chummy girls clothing is for the ones who don’t need to match the crowd. It’s gear that says: “I came to fish, I came to move, and I came to do it my way.”

Watch Outside the Lines to see how Linda turned Alaska’s toughest salmon into a bold, wearable expression of strength and friendship.

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