Meet the Team
From Fashion to Alaska: Meet Gloria Evoy
Gloria Evoy brought a fashion background, a love of the outdoors, and a practical eye for product development to Fishe.
Her path north followed the West Coast all the way to Alaska, where hiking, backpacking, moose sightings, and a women-led outdoor brand made the move feel right.
In This Story
A Fashion Career That Kept Moving North
Gloria Evoy’s career has been defined by a knack for fashion and dogeared by movement Northward. Starting out in California, Gloria has progressively moved up the west coast; to Oregon, to Washington, and finally to Alaska. As she moved up the coast, she shouldered her way upwards in the fashion industry as well, managing a retail store, checking off her B.A. in Merchandising Management, wowing clients as a personal shopper, and finally taking on the responsibility of coordinating our FUNctional fishing fashion right here at Fishe! Luckily for us, her options to continue her trajectory north are pretty limited so she's stuck here with us ;)
Fishe asks
How did you find your way to Fishe? What drew you to working here originally?
Gloria says
I found my way to Fishe because I was looking for a clothing company that I could work for here in Anchorage. However, what specifically attracted me to Fishe was that it is a company run by women with the mission of helping other women express themselves, as well as feel more confident when they are out fishing or enjoying any other lifestyle activities.
Life and Adventure in Alaska
Fishe asks
My favorite thing about living in Alaska is…
Gloria says
It is SO freaking BEAUTIFUL. When my husband and I came up here to do a quick visit before moving, we fell in love with the indescribable beauty of Alaska. And over the past year, my love has grown even more through all of the cool hikes and backpacking trips I have done. Also, everytime I see a moose, it makes my day!!! It’s one of the coolest things ever.
Fishe asks
Five years ago, where would you have envisioned yourself?
Gloria says
I would have envisioned myself living in a big city working for a high fashion clothing company. However, I am so happy with how things turned out and have loved every minute of living in Alaska with my husband and our two pups, it’s been such an adventure. And working at Fishe has been the perfect opportunity to continue working within the clothing industry while living in Alaska.
Fashion, Product Development, and Learning
Fishe asks
What is your favorite part of your job at Fishe Wear?
Gloria says
How much I have been able to learn and how involved each part of the team is in every process that happens here at Fishe. I love being able to give my input for product development and watch it come to life.
Fishe asks
Something you may not know about me…
Gloria says
I just ran my first half marathon a couple of weeks ago! It was awesome and I am now training to run a full!
Life Outside Fishe
Fishe asks
When you’re not at Fishe, how do you like to spend your free time?
Gloria says
In my free time, you can find me hiking, backpacking, running or spending time with my family and friends. Until all of this rain started, I was out every weekend either backpacking or camping - it was awesome! When winter hits, you can find me outside cross country skiing or reading a good book cuddled up with my pups next to our fireplace.
Gloria’s combination of apparel experience and real outdoor use reflects the Fishe approach to clothing made for women who move between the water, trail, and everyday life.
Small Sustainability Changes That Add Up
Fishe asks
What do you hope changes about Fishe in the future and what do you hope stays the same?
Gloria says
I look forward to implementing more sustainable practices into our company. We recently switched over to compostable poly mailers and asked that all of our leggings be sent tied with twill instead of each legging individually packaged in plastic. Even if it’s just small changes, I love learning how we can fit these into our growing company.
Her answer keeps the focus on practical improvements that can grow alongside the company.
Frequently Asked Questions
What brought Gloria Evoy to Fishe?
Gloria was looking for a clothing company in Anchorage and was drawn to Fishe because it is women-run and helps women feel confident while fishing and enjoying the outdoors.
What is Gloria Evoy’s fashion background?
Her background includes retail store management, a B.A. in Merchandising Management, personal shopping, and product development work at Fishe.
What does Gloria love about living in Alaska?
She loves Alaska’s beauty, hiking and backpacking opportunities, and the excitement of seeing moose.
How does Gloria spend time outside of work?
She enjoys hiking, backpacking, running, camping, cross-country skiing, reading, and spending time with family, friends, and her two dogs.
Conclusion
Gloria’s path from West Coast fashion to Alaska outdoor life brought together the skills and interests that made Fishe a natural fit. Her story connects product development, adventure, and the belief that thoughtful changes—whether in a clothing collection or a shipping process—can make a meaningful difference.
