NEW! Boho Bass

NEW! Enchanted Grayling


Tropical Tarpon

Salty Striper

Unbound Brown


Steel My Heart

Kaleido King


Mt. Cutty

REDtro Salmon

Meet the Team: Alix Gingrich

If you’ve stopped by the Fishe retail shop this summer, chances you’ve met our Alix; retail expert and resident sweetie. Born and raised in Alaska, Alix lives and breathes all things fishing - making her the perfect fit to help out customers who stop through the shop on their way out of town for an Alaskan fishing adventure. Alix brings a kind demeanor, wealth of fishing knowledge, and calming persona to our shop here in Anchorage. Make sure to read on to learn more about Alix's Alaskan life or better yet, stop by our retail shop at 4011 Arctic Boulevard to say hello!

What is a special memory you have of fishing?

"Waking up at 4am, getting on a four-wheeler and driving down to the beach, and watching the sunrise while fishing. No matter how many times I do it, it’ll always be special."

What is something about your childhood that someone from the Lower 48 may find surprising? 

"That I did not grow up living in an igloo in the middle of nowhere with no electricity… I know it's hard to believe, right? But it’s true! I grew up in Anchorage, which is Alaska’s version of a big city. This may seem like a silly answer to the question but people ask silly questions and I’ve had people think everybody from here just lived in igloos and it was a completely desolate place, but it’s not and you should come up and see for yourself it’s amazing!"

What advice would you have for people moving to Alaska as a local? 

"Explore! I’ve lived here all my life and you can forget how beautiful of a place you live in and how many sights there are to see. So I encourage you to go on all the adventures and see the beauty Alaska has to offer. I’m constantly being reminded every day how happy I am to be here. So please enjoy it for you and me."

When I’m not at work you can find me… 

"As much as I love going out and seeing and exploring new things, I do also love being at home. So if I’m not out and about, I’ll probably be reading a book or hanging out with my dogs, or watching some horror movies with my best friend."

What is your favorite part of working at Fishe? 

"My favorite thing about working here is the opportunity to work around such cool and supportive people. I feel very lucky to have ended up here, and even though it hasn’t been that long, I feel like I’ve grown a lot and have become a little more confident in the things I do. I’m very grateful to the team for helping me out when I needed it; everyone is so amazing and so nice. I'm extremely glad to be here."