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NEW Boho Bass

NEW Enchanted Grayling


Tropical Tarpon

Salty Striper

Unbound Brown


Steel My Heart

Kaleido King


Mt. Cutty

REDtro Salmon

Fishe Ambassador- Captain Cheryl Smith

"I love the peace and the challenge of fishing all at once."

Captain Cheryl Smith, also known as OutdoorGirl is a multi-species angler on both open water and ice. Outdoors is where her passion lies and is where she feels alive and at peace. She feels blessed to have spent the last 9 years working in the fishing industry, representing leading companies such as St. Croix Rods, Daiwa Reels, Vexilar Inc, Live Target Lures, Mossy Oak Fishing, Stealth Rod Holders, Humminbird/Minn Kota and now Fishe!
Cheryl is a USCG licensed Master Captain, local tournament angler, contributes to local radio shows, podcasts and was featured on Hank Parker’s Outdoor Notebook TV show along with Midwest Outdoors “Tips of the Week” segments. She is a contributing writer for IL Outdoors News magazine, seminar speaker and a promotional staffer at fishing trade shows and in-store events. Her passion shows through when she is promoting her companies and the tools they provide to help her land more fish. It is apparent through her enthusiasm that she truly loves teaching others and volunteers for kids fishing derbies whenever possible.