From the Fishe archive
When Huntress View Named Fishe an ICAST Favorite
In 2017, young Alaska brand Fishe stepped onto a wider fishing-industry stage. A conversation at ICAST/IFTD helped turn one trade-show meeting into an early moment of recognition.
Huntress View’s Tammy Bashore included FisheWear among her top five favorites from the show. For a brand built to make women feel seen on the water, being seen by another women-led outdoor voice mattered.
In this story
A small feature with a lasting place in Fishe history
An image from Fishe’s 2017 ICAST/IFTD archive.
Fishe steps onto a bigger stage
ICAST is one of the fishing industry’s largest trade gatherings. In 2017, the event gave Fishe a chance to talk directly with people who cared about fishing, hunting, and the future of women in the outdoors.
That year still holds a clear place in the official Fishe story: Fishe made waves at The Fly Fishing Show in Denver and ICAST in Orlando as the Alaska-born brand began reaching fly shops nationwide.
The Huntress View mention captured that momentum in real time.
Published August 1, 2017
The original Fishe note
“We were so excited to have the opportunity to talk fishing and hunting (a couple of our favorite things!) with Tammy Bashore at ICAST/IFTD last month. Tammy reached out later to tell us that she was writing a piece for Huntress View.
We were so excited to see her blog post included FisheWear as one of her Top 5 Favorites from the show! Thanks Tammy and Huntress View for including Fishe® Wear!”
Valerie Walsh’s original wording is preserved here from the Fishe archive.
Linda Leary’s path from Alaska trucking to women-first fishing gear.
Recognition was bigger than a product mention
Fishe began with Linda Leary asking why women’s fishing gear could not be functional, colorful, and made with women in mind.
The 2017 recognition signaled that the question was resonating beyond Alaska. Women in the outdoor industry were noticing a brand willing to challenge muted colors, generic fits, and the idea that women anglers were an afterthought.
That is why this short press mention still belongs in the archive.
The Fishe community continues to make space for women on the water.
From one show floor to a wider community
Fishe has grown since that 2017 trade show, but the core idea remains familiar: women deserve outdoor gear that performs and lets them show up as themselves.
The story now includes original fish-inspired art, women-first apparel and gear, fishing classes and trips, ambassadors, artists, retailers, and a community that keeps widening the circle.
Archive note
About the original Huntress View link
The original 2017 Huntress View article is no longer reliably available at its former address. We removed the dead destination rather than send readers to a missing page.
This refresh preserves Fishe’s original archive note. Huntress View’s current homepage remains available for readers interested in its women-focused hunting and outdoor coverage.
Keep following the story
Related Reading
How FisheWear Changed Women’s Fishing Apparel
Follow the brand from one unmet need to a colorful women-first movement.
From Ice Roads to Fly Fishing
Hear how Linda Leary’s Alaska career and love of fishing became Fishe.
An Ode to Our Why
Explore why fishing, friendship, and time outside matter to the Fishe team.
FAQ
Frequently Asked Questions
What was the Huntress View feature about?
Huntress View included FisheWear among its top five favorites from the 2017 ICAST show after Tammy Bashore met the Fishe team at ICAST/IFTD.
What are ICAST and IFTD?
ICAST is a major sportfishing trade show. IFTD is the International Fly Tackle Dealer show, which was held alongside ICAST during the period described in this archive story.
Who wrote the original Fishe post?
Valerie Walsh wrote the original Fishe post, published on August 1, 2017. Her wording is preserved in the archive section above.
Can I still read the original Huntress View article?
The former article address no longer resolves reliably. This page preserves Fishe’s original announcement and links to Huntress View’s current homepage instead.
Where can I learn more about Fishe’s history?
Visit the Fishe Story for a year-by-year look at the brand’s growth from its 2015 Alaska launch to today.
Looking back
One early signal that Fishe was making waves
The Huntress View mention was brief, but it captured a turning point: Fishe was moving beyond Alaska and finding women across the outdoor industry who understood exactly why the brand needed to exist.
